Hip-hop mogul Jay-Z just launched Life + Times -- a blog to instruct playas on how to live. Anxious to live the Hova life (and marry Beyoncé), we dove into the website’s advice. It’s quickly apparent that to live Z life, you need benjamins (maybe something like Jay’s 500 millie). Check the price tags from Life + Times’ choice nuggets.
1. The Audemars Piguet Royal Oak--$15,000
A $15,000 watch better be “iconic” (as the article promises). Upon its introduction in 1972, the watch cost $3,200 compared to the $270 Rolex Submariner. We couldn’t even afford an Audemars Piguet if we went back in time 40 years.
2. The Rolls Royce Ghost--$245,000
The “Presence” of the Ghost has everything you’d expect a car with a price tag of $245,000 to have, except for Beyoncé.
3. Tasty food made by celebrity chef Daniel Boulud–-$110 for the prix fixe (that’s French for “without the booze”) Boulud owns multiple multi-star restaurants in New York, including the super-posh, 3-star Daniel. The interview mentions DB’s somewhat affordable Vermont hot dog, but those on a budget will still need to miss a meal to afford it.
4. Upscale European chairs by Droog--$3,500 (for the “Knotted Chair”)
The owners of Amsterdam-based company Droog say they want to make history, not just be a part of it. Has there every been an artist that just wanted to float under the radar? Their furniture will be remembered in history for their price tags.
5. Limited Edition Jeep--$?
To celebrate Jeep’s 70th anniversary, the company created a new limited-edition model. Does it have better gas mileage? Doesn’t say. Does it look awesome? Yes! How much? You probably can’t afford it. (But since the Jeep site doesn’t say, who knows?)
6. Sunsets--$0
Jay-Z’s only contribution to Life +Times so far appears to be a snapshot of a sunset. It’s entitled “Peace GOD.” What is he trying to tell us? That we’ll find peace and God in something free like a sunset? Then why did he just tell us about all that cool expensive stuff?